Close but no Cigar

(NC)-Particularly common in the business of real estate is mistaking activity for interest. A condition that has buyers clamouring for a shoeing the minute a house comes on the market and sellers concurrently thrilled by the prospect of an early closing and dismayed by the possibility that they have under priced their property. But the offers don't come.

Why? Because, in the business of real estate, activity is not the same as interest. Buyers who are interested make offers and if there is a lot of activity and no offers, something's quite wrong. Yes, the home has enough appeal to cause lots of people to want to inspect it, but during that inspection they obviously find some reason not to make an offer.

Finding out why people flock to a home but don't buy, is what good real estate professionals do. It's their job. And more than good, is what you can expect from a Coldwell Banker representative. They'll ask everyone who views your home if they plan to make an offer and if not, why not. That's what makes them professionals. And once the problem is identified steps can be made to compensate for it, so that all that activity produces the right result.